After narrowing down the options, I was left with a small collection of choices I had to decide between. therefore I decided to weigh out the good and bad aspects of each option.

Materialism

Pros

• Already have some basic research and a clear idea of how this idea can develop.
• There are not many things targeting this issue  and so it would be a unique project.
• After some research it appears that materialism is a subject that needs needs to be addressed.
• The public are not aware of the effect of this problem and so I would feel like mine would contribute a lot to society.

Cons

• There is not much information on the matter.
• The goal set out is rather optimistic.

Entertainment

Pros

• I would have the opportunity to make anything I would want to as it would only need to serve the purpose of entertain people.
• Allow me to do something highly creative and innovative.

Cons

• Would have difficulty deciding on what I would create.
• Does not contribute in solving an important issue in society.

Healthy Lifestyle

Pros

• It is a major issue that needs addressing.
• There is a lot of research material and studies on the matter.

Cons

• There are already many campaigns addressing this situation, therefore mine would not contribute much to the cause.

Popular Talked About Issues on Twitter

Pros

• It would be a subject addressing thing people are concerned about and so would be more inclined to look at my attempt to help solve the problem at hand.

Cons

• They are issues people are already aware they need changing.

Overall I feel that Materialism would be the best option for me to work on as it has the most pros in correlation with the cons.

The brief for our second semester is very open, allowing us to decide what it is we create this half of the year. Before thinking about what it is we plan to create, it is best to think about the topic you plan to address. As I wanted to make sure I chose the right subject matter I decided to place all of my potential ideas on a Padlet board so I am able to easily compare and chose from the suggestions I posted.

Created with Padlet

Logos are what represent the company so it is essential to make sure that it is right for your brand.

Here is one example of a logo that has various flaws:

Sans serif is unprofessional/irresponsible. The roundedness of the font presents a juvenile appearance which is not suited for the company the are representing.

The colourfulness of the logo also makes is seem playful and as if it is advertising something that is fun and exciting where as this in not the case and so it may cause confusion as this is far from what  they are selling.

It is also slightly difficult to read what is says as the ‘P’ in Paws is not fully clear. This makes the sign far too complex and busy especially alongside the colours and images making to be a logo usable in different platforms which may require is to be quite a small image, for example, on a business card.

For my example for a good logo is something almost everyone in the world is able to recognise instantly and this is because it works so well as an effective logo.

The apple icon has changed several times, adjusting the general audience’s preference’s in aesthetics. the current image is a simple silhouette of a bitten apple. The minimalist approach is highly popular as it is easy to recognise. The black and white also aids in the simplistic appearance, this gives the look of a sleek logo design that looks classy and expensive.